A Case Analysis: Target's Data-Driven Transformation: "Target: Creating a Data-Driven Product Management Organization" by Robert E. Siegel and David Kingbo
The case: https://store.hbr.org/product/target-creating-a-data-driven-product-management-organization/SM308 "Target: Creating a Data-Driven Product Management Organization" by Robert E. Siegel and David Kingbo Product DescriptionPublication Date: October 02, 2018 Source: Stanford Graduate School of BusinessIndustry: Retail and consumer goods ---------------------------------------------------------------------------------------------------------------------------------------- Target Corporation: Creating a Data-Driven Organization by Emmanuel Olimi Kasigazi February 7, 2025 Introduction Target, a major U.S. retailer, faced a pivotal moment in the mid-2010s. Increased competition from Walmart and Costco, coupled with the rise of e-commerce giant Amazon, presented a significant challenge. The company's traditional retail model needed modernization to compete with tech giants and meet changing consumer behaviors and futher more Target's fragmented digital infrastruc...